Tag Archive: campaign strategies

Measuring Fieldwork: Data-driven Campaigning in the 2016 Election

Data-driven fieldwork is rapidly emerging as a significant form of election campaigning in Australia. The recent double dissolution campaign set a new high water mark, with no fewer than six separate fieldwork campaigns… Continue reading

Parties, databases and campaigning in 2016

With just days to go, the 2016 election seems to be a very close race with opinion polls showing the parties to be neck-and-neck. In such a close battle, the success of the… Continue reading

Not so grassroots: how the snowflake model is transforming political campaigns

This article is part of the Democracy Futures series, a joint global initiative with the Sydney Democracy Network. The project aims to stimulate fresh thinking about the many challenges facing democracies in the… Continue reading